The “Excess Share of Voice” (ESOV) rule is as close to a law of marketing as we are likely to ever have. Across tens of thousands of...

As we near probably one of the weirder christmases we've had in a while ("Merry Tier 4" doesn't quite have the same ring...), now is a...

As we approach the end of the year, we thought it might be helpful to look back at the changes everyone has been through and think about...

Three years ago, we wrote a short series of posts about Robert Cialdini's six key principles of influence (see below). I came across them...

I know, I know, I missed out last weeks good news but this week is really worth it because I fixed the upstairs waste pipe and even...